Co-creating Sustainable Change in Ireland: Workshop Registration

Doug workshop registration 29.05.20 final

The response to the current Covid-19 emergency has demonstrated the power and impact of collective behavioural change. Now more than ever, Ireland needs to harness the power of sustainable, healthy behavioural change to strengthen and re-build our communities.

AquaTT and NUIG are partnering with renowned Environmental Psychologist, Dr Doug McKenzie-Mohr to organise an online workshop which will be specifically adapted to supporting sustainable change in Ireland. Doug is the founder of community-based social marketing: an effective approach for the design and delivery of programs that foster sustainable behavioural change.


Most programmes to promote health, safety and sustainable behav­iours rely upon disseminating information. Research demon­strates, however, that simply providing information has little or no effect on what farmers, businesses, or individuals do. But if not ads, brochures or booklets, then what? Community-based social marketing has emerged as an effective alternative for promoting behaviours that reduce injuries, foster health and protect the environment.

This workshop provides a compre­hensive introduction to community-based social marketing and how it can be applied to foster health, safety and sustain­able behaviours in Ireland. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale imple­mentation) and will be exposed to numerous case studies illustrating its use.


The workshop will be held over four afternoon sessions (1:30pm – 4:30pm on each day) on Wednesday 24th, Thursday 25th, Monday 29th, and Tuesday 30th June. This timing will allow us to cover the content which is normally included in Doug’s two day, in-person workshops.

Who should attend?

This workshop is targeted at those who fund, design or implement programmes that encourage individuals or organisations to engage in sustainable or healthy behaviours. These include those working in initiatives for waste reduction, water and energy efficiency, watershed protection, pollution prevention, conservation, and transport changes, in addition to environmental education professionals and public health professionals.


There are three price brackets for the attending the workshop:

  • Early bird registration (before 12 June): €350 per person
  • Late registration (12-19 June): €450 per person
  • Group discount (5 or more people): Available on request

In addition to attending the workshop, all participants will receive an e-copy of Doug’s book, Fostering Sustainable Behavior, access to extra online learning resources and a certificate of attendance. As a bonus offer, participants will also be invited to engage in a follow up mentoring session with Doug to discuss how to apply community based social marketing to their specific programme.


To secure your place, please register before Friday 19 June. Book early to avoid disappointment, places are limited. Participants will receive a link to access the workshop via email on the morning of the first workshop (24 June).

Payment and Cancellation Policy

Participants must pay in advance to receive access to the workshop.

Participants who wish to cancel their registration will receive a full refund if cancellation is made before Wednesday 17 June. For cancellations between Wednesday 17 and Monday 22 June, participants will receive a 50% refund. Any cancellations after 22 June will not receive a refund of the fee paid.

If you want to change the name for a particular reservation, you must inform AquaTT before Tuesday 23 June 2020.

We hope that you will avail of this unique opportunity to learn techniques that will help to create a more sustainable, healthy Ireland. We would be grateful if you could please share this opportunity amongst your colleagues and please let us know if you or anyone in your network would be interested in joining the workshop.

If you have any questions, please do not hesitate to contact Sive Finlay, AquaTT Communications Manager,