Creating Sustainable Behaviour Change: Online workshop

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In response to changing demand, the workshop is now scheduled for one week later than the advertised dates. The new, confirmed workshop dates are Monday 1st to Wednesday 3rd of February, 2021. The learning outcomes and content of the workshop will be the same, however it will begin and end one hour earlier each day: 12:30-16:30 GMT (13:30 to 17:30 CET) on each day.

If you are interested in attending the workshop on the new dates, please contact Sarah at


The response to the current Covid-19 emergency has demonstrated the power and impact of collective behavioural change. Now more than ever, we need to harness the power of sustainable, healthy behavioural change to strengthen and re-build our communities.

AquaTT has partnered with leading Environmental Psychologist, Dr Doug McKenzie-Mohr to organise an online workshop which will be specifically adapted to supporting sustainable change in UK and Ireland. Doug is the founder of community-based social marketing: an effective approach for the design and delivery of programs that foster sustainable behavioural change.

Building on the success of our previous workshop in June 2020 (almost 100 participants representing county councils, government departments, state agencies, charities, healthcare and environmental organisations), we are hosting an introductory workshop on Community Based Social Marketing from 25-27 January 2021.

Who should attend?

The workshop is targeted at those who design or fund programmes that encourage individuals or organisations to engage in sustainable or healthy behaviours. These include those working in initiatives for environmental protection, sustainability, water and energy efficiency, pollution prevention, conservation, and transport changes, in addition to environmental education, social innovation, healthcare and public health professionals.


Most programs to promote health, safety and sustainable behaviours rely upon disseminating information. Research demonstrates, however, that simply providing information has little or no effect on what businesses, organisations or individuals do. But if not ads, brochures or booklets, then what? Community-based social marketing has emerged as an effective alternative for promoting behaviours that reduce injuries, foster health and protect the environment.

This workshop provides a comprehensive introduction to community-based social marketing and how it can be applied to foster health, safety and sustainable behaviours. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and will be exposed to numerous case studies illustrating its use.


The workshop will be held over three afternoon sessions (1:30pm – 5:30pm GMT on each day) on Monday 25th, Tuesday 26th and Wednesday 27th of January 2021.


There are three price brackets for the attending the workshop:

• Early bird registration: €350 per person – register before 16/12/2020

• Group discount (5 or more people): €300 per person

• Individual registration: €400 per person (registration between 17/12/2020 and 20/01/2021)

In addition to attending the workshop, all participants will receive an e-copy of Doug’s book, Fostering Sustainable Behavior, access to extra online learning resources and a certificate of attendance.


To secure your place, please register before Wednesday 20 January 2021 (note that early bird rates close on 16th of December 2020). Book early to avoid disappointment, places are limited. In advance of the first workshop session, participants will receive a link via email to access the Zoom call.

Payment and Cancellation Policy

Participants must pay in advance to receive access to the workshop.

Participants who wish to cancel their registration will receive a full refund if cancellation is made before Wednesday 13 January 2021. For cancellations between Wednesday 13 and Wednesday 20 January, participants will receive a 50% refund. Any cancellations after 20 January will not receive a refund of the fee paid.

If you want to change the name for a particular reservation you must inform AquaTT before Wednesday 20 January.

If you need to pay by invoice or would like to discuss pricing options further, please feel free to contact us.

If you have any questions, please do not hesitate to contact Sarah Sarsfield, AquaTT Communications and Project Officer at